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Fresh-faced woman with bronzed, glowing skin, slick bun, natural brows, and minimal makeup against a soft beige background.

Glow-Down Goals: Why Spray Tans Are the Secret to the 2025 Natural Beauty Trend

2025 is all about the glow-down—a fresh beauty trend rooted in radiant skin, minimal makeup, and effortless self-care. Read on to discover the products, routines, and mindset behind looking naturally luminous, every single day.

Greta Engizer

Jun 2, 20252 min read